The Cultured Snacking Co.

When Danone launched a new innovative brand, The Cultured Snacking Co., I was tasked with creating some of their in-store assets and ideating for their Amazon digital shelf.

At launch, they positioned themselves as a company that celebrates culture. They believe in the power of communities that empower unique individuals to stay true to themselves – collectively living their passions, and being fueled by the energy of others. ​

Taking inspiration from their social assets, as well as the packaging design, I created a blended approach to their Amazon Digital Shelf assets. I married their very aspirational communication of self-expression and empowerment to be who you are while infusing a reason for the shopper to try the product. Using the zig-zag patterns on the package, I color-coded each of the variants, while maintaining a visual thread on all of the pages and in-store materials.